TD OTTAWA JAZZ FESTIVAL

BACKGROUND

Presumably all artists at the TD Ottawa Jazz Festival are booked because they’re master craftspeople. The audience doesn’t need to hear that… So what are the other really exceptional musical and personal angles Jazzfest can use to highlight the listening experience for new audiences? Is it high level? Absolutely. Is it going to piss some people off? Maybe. Are the curators asking people to use their brains? Really.

In 2019, Pop Drone was invited to contribute to a special TD Ottawa Jazz Festival project: Producers of the 39th annual festival went all-in on an initiative to book and support women artists above all else. Besides their usual marketing for festival passes and ticket sales, Jazzfest sought a communication strategy to draw patrons and festival supporters into the narrative; leaving a lasting impression with donors and first-time ticket-buyers alike. We threw out the stock material and artists bios most other festivals copy/paste for promo; and provided Jazzfest with original research, story ideas, descriptive text, listening notes and playlists for key artists in the lineup. The result of this input up front was an extraordinary amount of quality output in @OttawaJazz channels.

For the purposes of this project, Pop Drone would be responsible for researching and producing bilingual social media content, newsletter copy, blog posts and press material, providing guidelines and insights for strategic content. Rather than ticket sales, our goal was to provide rich stories and original material that would enhance Jazzfest’s brand; raise patrons’ awareness for the curatorial decisions; and leave a lasting impressions with audiences as Jazzfest anticipates its 40th anniversary fundraising campaign in 2020.

LINKS

Website – ottawajazzfestival.com
Instagram – @ottawajazz
Facebook – @ottawajazz
Twitter – @ottawajazz

#WOMENINMUSIC

#OJF2019

INSTAGRAM

 

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“Male-dominated jam bands aren’t always the most exciting types of bands to watch, but #NewOrleansFunk-fusion veterans @galacticfunknola have found a way to elevate their show into quite the crowd-pleasing spectacle, as we saw at #OJF2019 on Saturday night. . Their secret weapon these days is a fellow New Orleans resident, ericafalls, a singer with a robust and octave-stretching voice who’s heralded as the rising queen of #NeoSoul. In her white T-shirt and glittery tights, Falls electrified the festival’s croissant-shaped main stage, enlivening the proceedings with her positive energy and giving an extra layer of emotional expression to the band’s #funk-laden foundation.” — @ottawacitizen

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🌄 Perfect day for a little jazz in the park! Remember that there are free shows on the @ontariolottery stage (noon) and @queenstfare (4pm) every day of #OJF2019 . Today we have Nicole Ratté Jazz Quintet’s tribute to Michel Legrand followed by DeeDee7even, the disco revival brainchild of 🇨🇦 singer @deedeebutters and bassist composer Andrew Burns

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“Judith Hill is known for her stunning voice, but at the TD @OttawaJazz Festival on opening night, the L.A. singer-songwriter also demonstrated the breadth of her funk pedigree with a band that included both her parents. . It’s safe to say her parents are funkier than most. Her father, bassist Robert “Pee Wee” Hill, met her mother, the Tokyo-born, classically trained pianist Michiko Hill, while playing in a band together in the ’70s. That band? Sly and the Family Stone.” — @ottawacitizen @td_canada @enjoystreamwater @beausallnatural @tsdistillers 📸 @landonspics

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Sunday in the park 🎶

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Happy SOULstice, baby. TD Ottawa Jazz Festival 2019! @td_canada @beausallnatural @tsdistillers @enjoystreamwater

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THIS WEEK | Grammy Award-winner @judithgloryhill takes the TD Main Stage to showcase modern R&B that lies at the intersection of #Prince’s party funk and #BettyDavis’ blues-driven soul. . Back in 2016, The Hills’ band played #Ottawa, in our late night tent, and that was “the highlight of the festival for anyone there,” according to #Jazzfest curator Petr Cancura . 📅 June 21 at #OJF2019

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Blazing brass, wild chants, Indigenous rhythms: @chawaband are an unstoppable collision of #NewOrleansFunk and #MardiGrasIndian culture. They grace the #OJF2019 OLG Stage in two weeks! . 📅 June 28

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Late-night 💃🏾 on dusty parquet, plumes of cigar smoke, rapturous rhythms echoing off the crumbling walls of Havana’s old port: @omaraportuondocuba’s voice is an invaluable time capsule of Cuba’s golden era. #OJF2019 . 📅 June 28 📸 Johann Sauty

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